Our license system is build on a link between a license name and a license key. The license name will be the company name used on the order form. If the company name field is blank, we will use the order fields first and last name.
If a reseller makes an order for another company, make sure to write the end user company name on the order form. See the marked area on the image below:

 

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Notice from December 3  we have changed the company position to the Shipping area, as to make it possible to issue an invoice in the ordering company name.